Hi, I'm Francisco

Technical SEO Specialist
with a background
in UI/UX Design

Francisco Pérez is a Senior Technical SEO Specialist based in London, UK, with a background in UX/UI Design. He has extensive experience helping businesses and professionals enhance their visibility on Google while improving the overall user experience. Through his websitefranperezg.com, Francisco offers advanced technical SEO services, including site audits, redirect management, schema markup implementation, page speed optimisation, image optimisation, crawling and indexing strategies, and SEO support for complex website migrations. His approach blends the precision of technical SEO with a user-centered design mindset, ensuring that websites not only achieve stronger rankings but also deliver seamless and engaging digital experiences. In addition to consulting, Francisco shares practical insights on his blog about the relationship between SEO and UX, helping professionals understand how technical performance and user experience intersect to drive retention and conversions. Portfolio available upon request.
Retrato de Francisco Perez
Geometric shapes
About me

Connecting Search Engines and Businesses

I help businesses and professionals connect with their customers through strategies that combine Technical SEO, website architecture, and digital experience design. I analyze each project from the ground up to ensure that websites not only look great but are also fast, accessible, and highly visible on Google.

I work closely with development, product, and content teams to ensure that every change, migration, or redesign is done safely, without losing traffic or search rankings. From advanced CMS optimization (WordPress, Shopify, custom platforms) to user-centered interface design, my goal is to make your website competitive, efficient, and profitable.

If you want to take your project to the next level, optimize your website, or improve your search engine presence, this is where the journey begins. After all, a beautiful website that can't be found doesn't serve its purpose.

Services

SEO, UX, UI—your choice

SEO is no longer just about search engine rankings—it's a strategic blend of technical SEO, user experience (UX), and user interface (UI) optimization. As atechnical SEO specialist with UX and UI expertise, I help businesses and online brands increase their visibility, enhance user experience, and boost conversions.

Technical SEO Audit

  • Crawl and indexation analysis to detect errors that limit search engine visibility.
  • Identification of issues like broken links, misconfigured redirects, thin content, or orphan pages.
  • Delivery of a detailed, prioritized report with actionable technical SEO recommendations.

Website Speed & Core Web Vitals Optimization

  • Technical assessment of Core Web Vitals and PageSpeed Insights metrics.
  • Optimization of resources including images, scripts, fonts, browser caching, and lazy loading.
  • Implementation of best practices such as preconnect, code minification, and deferred loading for improved page performance.

SEO-Friendly Website Architecture & URL Structure

  • Design of a search engine optimized website architecture that enhances crawlability and reduces keyword cannibalization.
  • Clear structuring of URLs, breadcrumbs, categories, and filters for efficient navigation.
  • Advanced management of duplicate content, paginations, and faceted navigation with parameters.

UX/UI Design Optimized for SEO

  • Creation of visually appealing, minimalist, user-centered interfaces.
  • Navigation and visual structure optimized for SEO and user experience.
  • Implementation of accessibility best practices, mobile-first design, and high-performance page loading.
Recent SEO, UX and UI articles

Latest blog posts

If you’re wondering what the difference between UX design and UI design is, you’re not alone. The terms are often used interchangeably, but in reality, they describe two very different concepts.

The best SEO strategy is one that takes a holistic approach. Why? Because it’s not enough to just optimize titles or include keywords: modern SEO involves multiple factors working in harmony, and one of the most important is user experience (UX).

Transform your online presence

Boost your website's performance and search engine rankings.
I will improve your digital project's page speed, user experience, and online visibility with an expert approach that combines technical SEO and UX/UI design.

Book you free SEO audit