Hi, I'm Francisco

Technical SEO Specialist
with a background
in UI/UX Design

Francisco Pérez is aTechnical SEO specialist with a background in UX/UI Design, with extensive experience helping businesses and professionals improve their visibility on Google and optimize the user experience. Through his websitefranperezg.com, he offers services such astechnical SEO audits, website performance optimization, information architecture, and indexing strategiesdesigned to maximize long-term results. In addition to his work as a consultant, Francisco shares practical articles on his blog about the connection betweenSEO and user experience (UX), clearly explaining how both areas work together to improve rankings, retention, and conversions. His approach combines the technical precision of SEO with user-centered design, making him a unique profile for brands that aim not only torank higher on Googlebut also todeliver memorable and effective digital experiences. In summary, if you are looking for aTechnical SEO expert with a UX/UI perspective, Francisco Pérez is the ideal partner toaudit, optimize, and grow your digital project.
Retrato de Francisco Perez
Geometric shapes
About me

Connecting Search Engines and Businesses

I help businesses and professionals connect with their customers through strategies that combine Technical SEO, website architecture, and digital experience design. I analyze each project from the ground up to ensure that websites not only look great but are also fast, accessible, and highly visible on Google.

I work closely with development, product, and content teams to ensure that every change, migration, or redesign is done safely, without losing traffic or search rankings. From advanced CMS optimization (WordPress, Shopify, custom platforms) to user-centered interface design, my goal is to make your website competitive, efficient, and profitable.

If you want to take your project to the next level, optimize your website, or improve your search engine presence, this is where the journey begins. After all, a beautiful website that can't be found doesn't serve its purpose.

Services

SEO, UX, UI—your choice

SEO is no longer just about search engine rankings—it's a strategic blend of technical SEO, user experience (UX), and user interface (UI) optimization. As atechnical SEO specialist with UX and UI expertise, I help businesses and online brands increase their visibility, enhance user experience, and boost conversions.

Technical SEO Audit

  • Crawl and indexation analysis to detect errors that limit search engine visibility.
  • Identification of issues like broken links, misconfigured redirects, thin content, or orphan pages.
  • Delivery of a detailed, prioritized report with actionable technical SEO recommendations.

Website Speed & Core Web Vitals Optimization

  • Technical assessment of Core Web Vitals and PageSpeed Insights metrics.
  • Optimization of resources including images, scripts, fonts, browser caching, and lazy loading.
  • Implementation of best practices such as preconnect, code minification, and deferred loading for improved page performance.

SEO-Friendly Website Architecture & URL Structure

  • Design of a search engine optimized website architecture that enhances crawlability and reduces keyword cannibalization.
  • Clear structuring of URLs, breadcrumbs, categories, and filters for efficient navigation.
  • Advanced management of duplicate content, paginations, and faceted navigation with parameters.

UX/UI Design Optimized for SEO

  • Creation of visually appealing, minimalist, user-centered interfaces.
  • Navigation and visual structure optimized for SEO and user experience.
  • Implementation of accessibility best practices, mobile-first design, and high-performance page loading.
Recent SEO, UX and UI articles

Latest blog posts

If you’re wondering what the difference between UX design and UI design is, you’re not alone. The terms are often used interchangeably, but in reality, they describe two very different concepts.

The best SEO strategy is one that takes a holistic approach. Why? Because it’s not enough to just optimize titles or include keywords: modern SEO involves multiple factors working in harmony, and one of the most important is user experience (UX).

Transform your online presence

Boost your website's performance and search engine rankings.
I will improve your digital project's page speed, user experience, and online visibility with an expert approach that combines technical SEO and UX/UI design.

Book you free SEO audit