SEO for solicitors
SEO Expert forSolicitors
Bring in more enquiries for conveyancing, family law, wills, employment and more. SEO for solicitors and law firms that want qualified clients, not just traffic.
Trusted by ambitious teams
Legal search is high value and highly competitive
Legal searches are some of the most valuable on Google, which is why they're so competitive. National firms, comparison sites and directories all compete for the same terms. For a local or specialist firm, the opportunity lies in specific practice areas and locations: a family solicitor in your town, conveyancing quotes or employment advice on a particular issue.
Legal content also needs to demonstrate real expertise. Google holds legal advice to higher standards, and clients look for credentials, clear explanations and transparent pricing. The SRA Transparency Rules already require price information for services such as residential conveyancing and probate, and those pages can become strong ranking assets.
Practice area pages
In-depth pages for each area of law you cover, each targeting its own searches.
Expertise signals
Solicitor profiles, credentials and reviewed content that show real authority.
Local office visibility
Map pack rankings and reviews for each office location.
I also helpaccountants,estate agentsandletting agencies.
What your customers search for
Every law firm gets a keyword strategy built around real customer searches. These are the kinds of keywords I target, combined with the towns and areas you cover.
Practice areas
Clients searching for help with a specific legal matter.
Cost & quotes
High-intent searches from people ready to instruct.
Advice searches
Early questions that build trust in your firm.
SEO services for
solicitors
Local SEO
Win the map pack for the searches that matter to solicitors. I optimise your Google Business Profile, reviews and local citations.
Discover more02SEO Consultancy
Strategic direction tailored to your law firm. I analyse your position against competitors and map a clear path to growth.
Discover more03Technical SEO
Speed, crawlability, structured data. I fix the foundations that search engines rely on to rank your site.
Discover more04Organic SEO
Content-led strategies that build long-term authority and drive compounding traffic month after month.
Discover more05International SEO
Expand across borders with hreflang implementation, international site architecture and multilingual content.
Discover more06Web Design
SEO-first websites for solicitors that are fast, accessible, and built to turn visitors into enquiries.
Discover moreResults you can measure. Partnerships you can trust.
Transparent reporting
Monthly dashboards showing real rankings, calls, enquiries and ROI. No vanity metrics or confusing jargon.
Fast execution
I act quickly. Audits delivered within 72 hours, implementation sprints started the same week.
Direct access to me
No account managers and no handoffs to junior analysts. You work with me directly, from the first audit to the final fix.
Average traffic increase in 6 months
Client retention rate year over year
Businesses helped to rank on page 1
Years of specialist SEO experience
SEO built for the AI era
People increasingly ask AI tools legal questions before choosing a solicitor. I optimise your content to rank in both traditional search and AI-generated answers.
Answer engine optimisation:Structured content that gets cited by ChatGPT, Perplexity, and Google AI Overviews.
Entity-first strategy:I build topical authority that LLMs trust, going beyond keywords to true subject-matter expertise.
Schema & structured data:Machine-readable markup that makes your services, reviews and locations easy for crawlers and AI models to interpret.
Consistent business data:Accurate details across directories and review sites so AI tools describe your law firm correctly.
A clear process to
better rankings
Audit & Discovery
I deep-dive into your site, your local competitors and the exact searches your customers use to find solicitors.
Strategy & Roadmap
A prioritised 90-day action plan built around your goals, not a generic template.
Implementation
I execute with your dev team or independently: technical fixes, content production, link building.
Measure & Grow
Monthly reviews with clear reporting on rankings, calls and enquiries, compounding your gains over time.
Simple, transparent plans
No hidden fees. No long-term lock-ins. Cancel any month.
Ideal for small businesses and local services looking to grow their organic presence.
For growing brands that want serious traction and a specialist fully invested in their success.
For small and large brands and agencies that need full-scale SEO.