Enhancing user experiences while booking as a group
CLIENT
AirBnB
SERVICES
UX Design • UI Design • Wireframing • User Research
Enhancing user experiences while booking as a group
ABOUT THE PROJECT
Our goal is to enhance the user experience of booking accomodation as a group. Currently, only individuals can book accomodation and encourage their friends or colleagues to pay them back after payment is made. We'd like to make it easier for groups of people to split the cost of an Airbnb when travelling together
THE CHALLENGES
How could we improve one of the biggest Booking apps right now?
One of our main challenges was to understand the pain points of the user, for this we carried out a Survey to gather the maximum data as possible, after analysing the data and create Affinity Maps we finally found what can be the key User and Business Pain points.
Could we make Group booking more enjoyable? Could we increase the Customer return rate for groups?
THE PROBLEM
Members enjoy the booking experience, but face challenges organising payments when making group bookings, chasing for payments and being paid late makes the experience less likely to be repeated.
THE SOLUTION
After sketching a big amount of ideas and User journeys we decided to focus on the Groups feature rather than just the split payments.
We introduced a new way to search and create group bookings where each participant of the group can search and add their favourite listing to the group so everyone can vote.
Inside the Trips we will find the new group trip created with the name and the photo the main created choose, there we have a chat feature as well as future vouchers for the next group bookings!
To confirm a booking each member will need to pay their part before 48h. You will be able to send a reminder to pay or adjust manually the amount each member will pay.
